Sharad KantBranding & Product Designer

Rogern N Reckon

Baza Foundation is an organisation working on the principles of Universal Basic Income and Blockchain Technology. The Foundation exists to usher in the next wave of change by offering a platform where charity and donation contribution can be distributed fairly and on a completely decentralized & transparent platform.

500+Screens, Layouts
& Components
70+Countries,
Global Reach
WorkProduct Design &
Branding Identity
LocationNew York,
USA
Websitewww.xeni.com

Scope

The Ayar Brand, needed a targeted position in it's own brand identity. Upon further exploration we decided to
explore in the direction of position brand as Modern, Premium & Environment Friendly.

Old Branding & Challenges

The Ayar Brand, needed a targeted position in it's own brand identity. Upon further exploration we decided to explore in the direction of position brand as Modern, Premium & Environment Friendly.

Challenges

  • Generic / Overused Design
  • Generic / Overused Design
  • Unclear Sales Strategy
  • Inconsistent Brand Messaging
  • Lacking : Individuality / Brand Personality

Path Forward

The Ayar Brand, needed a targeted position in it's own brand identity.
Upon further exploration we decided to explore in the direction of position brand as Modern, Premium & Environment Friendly.

Logo Concept Drafts

The Ayar Brand, needed a targeted position in it's own brand identity.

Finalist Variants

The Ayar Brand, needed a targeted position in it's own brand identity.
Upon further exploration we decided to explore in the direction of position brand.

RNR Brand Identity

The Ayar Brand, needed a targeted position in it’s own brand identity. Upon further exploratio

Marketing

Flyers, Social Media Posts, Banners, etc.

Landing Product

Flyers, Social Media Posts, Banners, etc.

Services Model

Flyers, Social Media Posts, Banners, etc.

RDNA

Flyers, Social Media Posts, Banners, etc.

RDNA : RNR Diagnostics & Network Analysis Application

To maintain quality along with all the engineers onboarding and distribution

Engineer’s Application

Problem

Resultant Impact

Flyers, Social Media Posts, Banners, etc.

Reduced CAC

To maintain quality along with all the engineers onboarding and distribution To maintain quality along with all the

Increased CR

To maintain quality along with all the engineers onboarding and distribution To maintain quality along with all the

Financial Growth

Financial growth chart